As I was giving the recent Rightmove consumer confidence poll a hard time last week, the Bad Science column in the Guardian kept coming to mind.

So it was a bit spooky when I read the latest offering from Dr Ben Goldacre.

If I was superstitious I would have read rather a lot more into it, but as it was I just had one of those I-wish-I'd-said-that moments when I read the phrase "PR-reviewed scientific evidence".

It seemed to say succinctly what I was struggling to.