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Understanding what makes clients tick and what they want from bidders is the key to successful bidding
The single biggest determining factor in winning bids and proposals is adopting an approach where organisations position themselves for opportunities well in advance of these going out to tender. There is nothing worse for a senior executive sitting in a kick off or bid meeting than having to guess what the client wants. This will lead to money being wasted on bidding for opportunities organisations are unlikely to win.
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