Retail finance provider Cetelem UK, is moving to echo its 'straightforward and professional attitude to business' by sponsoring the double champions of British Superbikes, the Monster Mob Ducati team. With Superbikes' great sporting appeal and the Monster Mob team's impressive success rate, Cetelem is proud to be on board and is looking forward to a fantastic 2004 season.

'As Cetelem evolves into an increasingly marketing-led organisation and develops a personality that is both dynamic and reliable, we see Superbikes as the ideal sport to get involved in.' says George Taylor, Head of Sales and Marketing. 'The sponsorship forms part of Cetelem's core marketing strategy this year, allowing us to get closer to our customer base in a way we've never been able to before. Like Superbikes, Cetelem has a non-elitist, down-to-earth appeal and Monster Mob Ducati closely reflects our own corporate values of speed, commitment and efficiency, which makes them an ideal partner.'

Taylor's passion for bikes matches that of Monster Mob team owner Paul Bird, as does that of Paul Mackin, Managing Director of Cetelem UK. Both are fanatical about bikes, owning a number of models themselves.

Paul Bird says 'It's all part of our policy of bringing outside sponsors into the series and Cetelem fits the bill perfectly. Like us, Cetelem is established, ambitious and professional and we intend to give it the recognition it deserves this year'.

Cetelem (UK) Limited is a wholly owned subsidiary of Cetelem, one of Europe's largest retail finance providers. Since its launch in 1999, Cetelem has sustained triple figure growth year on year and now operates through over 3,000 retail outlets on high streets across the UK, including Dixons, Land of Leather, Sofa Company and CIH. Adaptability, price competitiveness and the adoption of Cetelem's consultative partner approach to service provision are key to its continuing success in the UK, says the company.

Source

Glass Age