Architect Ian Ritchie grabbed the headlines by pulling out of the design team for the Olympic village, but can ianritchiearchitects.co.uk make a big impression too?
My first look at this site left me puzzled. ianritchiearchitects.co.uk has a cryptic homepage that appears almost empty – that is until you start exploring with your cursor. It becomes apparent that there is a wealth of content and, though gimmicky, the practice of content hunting with your mouse is executed well, urging you to probe. It also has a projects timeline which – when explored – really gives a good idea of the volume of projects the firm is responsible for.
Lots of content equals good indexation from search engines. At least it should if you don't hide it with clever scripts, which is what Ian Ritchie Architects has done. A rethink on site structure would help them get some more Yahoo love.
Greg Morris is an online supervisor at www.building.co.uk
Most popular site on the internet globally, as ranked by web information company Alexa
Google ranking 4/10
This ranking indicates how important it is to other sites that link to it
Inbound links Yahoo 393
This shows how many pages Yahoo and Google say link to the site
This shows how many pages on the site have been recorded by Google and Yahoo.