Dave, meanwhile, has set up on his own company DJB Marketing and says: ‘The glass and fenestration markets have traditionally featured entrepreneurial, sales led companies. Whilst the need for a structured approach to advertising, PR and marketing is often recognised, the management team may not have the necessary experience or time to develop a comprehensive marketing strategy. In the case of some companies, the size of the business or the level of marketing activity may not justify a full-time marketing appointment.
It is in such cases that a suitably qualified freelance marketer can provide a cost effective solution.
As DJB Marketing, I am offering a wide range of marketing services, tailored to the individual needs of the company for an all-inclusive flat monthly fee. I am already advising some glazing industry blue chips as well some smaller companies who are seeking a higher profile. The UK glass and fenestration industry is one of the most exciting and dynamic markets in which to operate and though I am leaving Glass Age, I am delighted to be remaining involved in the business through my clients.’
Source
Glass Age
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