Yes, we do really mean that.
In his new campaign for Marmite, Paddington has made a series of radio adverts that hinge on the disastrous consequences of unsuspecting Marmite-haters biting into his salty sandwiches. One ad features a roofer working at 32 Windsor Gardens who accepts an innocent-looking snack, only to fall off his ladder with a bad case of culinary shock. Unbearable!
Source
Construction Manager
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