‘With Modplan products we are able to sell a wide range of practical benefits to the end user, rather than lose profit by selling on price.’ That’s the verdict of Paul Aimes, who is responsible for sales and marketing at Window Replacement Services, based in Stourport on Severn.
When Veka fabricator, Modplan, took the opportunity to become a Sold Secure approved fabricator, 18 months ago, a large part of the decision making process was due directly to the benefits that could be passed on to customers.

Paul continues, ‘With solid craftsmanship and a wide variety of styles and colours to offer, WRS has always experienced buoyant sales of Modplan doors, but since they introduced the GU Hook lock and Sold Secure Scheme, our sales have increased, without us having to resort to lowering our margins. The lock itself obviously offers high security, whilst the additional credibility gained from insurance approved locking gives the consumer peace of mind.’

Modplan encourages customers to take advantage of the wide range of promotional materials available through the Scheme, whilst those customers wishing to become Sold Secure approved installers can make good use of the comprehensive support package.

Source

Glass Age