New era, new look, new identity

At it's recent annual luncheon – held at London’s Grosvenor House Hotel on Wednesday 5 July – the British Security Industry Association (BSIA) unveiled a new corporate identity, a new vision and new mission statements – thereby positioning itself to meet the myriad challenges now faced by the modern Trade Association.

The all-new strapline: “Putting security at the top of the corporate agenda” has been introduced to encapsulate the Association’s objectives. Its Vision and Mission Statements are as follows:

• Vision Statement — To be acknowledged as the primary representative and support body for the British private security industry, both in the UK and internationally, disseminating Best Practice and providing authoritative opinion – thus creating a business climate in which Members can flourish
• Mission Statement — To create a business climate in which the skills and expertise of our Members are acknowledged, their legitimate objectives are supported, excellence is encouraged and the valuable contribution they make to commerce, industry and local communities is recognised

The BSIA’s chief executive David Dickinson told SMT: “The Association is fast approaching its 40th Birthday next year, and we believe this is the right time to review our achievements to date while also looking to the future. Part of looking to the future necessitates that we portray a modern image incorporating the Association’s key values. We feel that our new corporate identity allows us to do just that.”

BSIA public relations manager Kay Wright added: “The new corporate identity was produced in consultation with our Members. It remains loyal to the proud traditions of the Association, while also acknowledging that times are changing. We last reviewed our corporate identity seven years ago and, since then, the BSIA has doubled its number of Membership Sections, increased its profile and embraced a wider remit.”

The famous ‘eye’ logo has been adapted to include the concept of a human eye as well as a camera lens or torch, thus representing a range of industry sectors. Orange has been introduced as a more vibrant and lively colour, reflecting the energy that the BSIA invests in the security industry on behalf of its Members.

The BSIA’s new identity will be phased-in to all publications and literature during the coming months, but Member Companies have a two-year window to make the transition. This policy has been instigated to avoid any unnecessary costs being incurred.

The Association is taking this opportunity to revamp its Web site in order to reflect the new look and improve functionality for regular users. The new site (at www.bsia.co.uk) will be online in the Autumn.

The needs of a Trade Association’s Membership are, of course, ever-changing. To keep abreast of these changes and continually meet their needs, the BSIA will soon be conducting targeted research to ascertain what services Members find most useful.