Synseal has seen dramatic growth in recent years as a conservatory supplier in recent months. In the final three months of 2003 the company set up and began trading with 76 new Shield and Global customers. These are in addition to the new Global conservatory roof customers who all came on stream when the roof was launched in 2003. Unlike Shield, Global is a roof for all window systems.
What is less well known is how strongly Synseal’s Shield roof customers are growing. ‘On a like-for-like basis,’ says Nick Dutton, Sales & Marketing Director of Synseal Extrusions, ‘we looked at nearly 250 Shield roof customers who were buying in the last three months of 2003, and found that they had grown 33.6% compared with the same three months of 2002.

‘Everyone – or nearly everyone – can see that the conservatory market is continuing to expand rapidly,’ Nick Dutton emphasised, ‘but not this rapidly! Selling Shield conservatories clearly enables you to grow faster than others, and capture a greater share of this fast growing market. Although Shield has significant benefits compared with other roofs, our customers’ growth owes a lot to the powerful selling tools that come with it. Almost all conservatory companies are growing fast in this market, it’s just some are growing that much faster than others.’

Source

Glass Age