ABB is encouraging customers to tell it what they think of its low voltage products and associated services and support.

Participating customers have been supplied with a desktop calendar that incorporates reply-paid cards in red and green. Satisfied customers can send a green card, while the dissatisfied can express their opinions on a red card.

ABB is also encouraging responses by e-mail or via a dedicated telephone number that operates 24 hours.

The customer satisfaction directive is being championed by James Haigh, the recently appointed general manager of ABB’s low voltage products business. Haigh says: “The aim of the scheme is to act as an early warning system to ABB to nip any potential problems in the bud, be they technical, commercial or logistical.

“Providing the best levels of product quality and service is vital to any company. However, in order to achieve this level of performance you need to take stock both of the things you are doing well, and, more importantly, the things you could do better.”