‘in’ is in

I was interested to see that the National Housing Federation has settled on using “iN” for its new image (“Social animal”, 4 April, page 19).

The Hyde Group also chose to use IN to brand our new division, INplace, which is responsible for key-worker, shared-ownership, market rent and outright sale schemes.

Best of luck to the Fed on its new vision. I’m sure both our organisations can successfully utilise our various plays on the word “in”.

INcidentally, I hope we won’t be seeing housing’s version of the litigation threatened recently over words similar to Victoria Beckham’s Spice Girls nickname and Peterborough “The Posh” Football Club.