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| Sources of information prior to purchasing | |
| Information sources consumers used to choose alarm | % respondents |
| Recommendation (relative, friend, neighbour etc) | 25% |
| Specialist retailer/installer | 22% |
| Police/Crime Prevention Officer | 11% |
| Yellow Pages (no other directories referred to) | 10% |
| Press advertising | 9% |
| Insurance company | 4% |
| Direct mail | 1% |
| Variety of individual, miscellaneous responses | 11% |
| Don’t know/not stated | 7% |