A guide to attracting and holding on to good staff was launched yesterday by the Chartered Institute of Housing.

Staff Recruitment and Retention: A Good Practice Guide outlines ways in which social landlords can motivate their staff.

This would reduce turnover and create an appealing working environment for potential new staff, the guide suggests.

The way that associations are managed is said to be key.

Will Hutton, chief executive of charitable advisory body the Work Foundation, said: “The sector’s ability to secure and retain an appropriately talented and engaged workforce will be central to the future success of social housing.”

The guide follows MORI research on staff retention, revealed by Housing Today in April, which suggested that associations needed to listen more closely to their existing employees (HT 2 April, page 18).