Financial publishers, Plimsoll, has found that the burglar and intruder alarm systems market looks set for a rewarding year in 2004 in its latest report.
With sales set to increase an average of 3.5% and profit margins likely to reach their highest level for seven years at 4.6%, the Plimsoll report found that 44% of the 348 companies surveyed are confident of their prospects for the coming year.

Plimsoll identified three distinctive views. The strongest 44% could achieve sales of 10% on average with margins as high as 9.9%. Another 30% will be in transition, where sales could be flat but margins could reach 4.1%.

Around 26% of loss-making companies will have a difficult year, and will have to react quickly to survive in 2004. Margins at these companies will have to improve as they are

currently losing an unsustainable 14% on sales.

In a separate report entitled Top 70 Analysis of Burglar & Intruder Alarms Systems Companies, Plimsoll maintains 34% of the largest companies constitute 96% of the market and are increasingly looking to capture market share from their competitors. The increased competition has resulted in 36 companies underperforming with an average return on investment of just £1.64 per £100 invested.

Source

Security Installer

Postscript

The report on the 348 burglar and intruder alarm companies analysed a projection for 2004. It costs £305. The Top 70 report costs £500. Call 01642 626400 or visit www.plimsoll.co.uk