Former Eurovision winner Cheryl Baker has been chosen to head up a new multi million pound national television advertising campaign for Safestyle UK.

Cheryl will continue in the award-winning steps of other stars of stage and screen such as ‘I'm a Celebrity Get Me Out of Here' personalities Cannon and Ball, and former Coronation Street favourite Ken Morley, as the face to sell Safestyle UK's replacement windows and doors.

The company has decided to implement a change in direction with a new but instantly recognised image of the ‘girl next door' following a recent and extensive evaluation of its marketing strategy.

The campaign will also continue to link in with new market research which will highlight the number and quality of all sales related responses relating to each individual advertising slot.

Source

Glass Age