Paul Purvis
- Features
Five top management books
This easy-to-read paperback covers the basics of marketing and introduces some useful jargon.Success Strategies for Design Professionalsby Weld Coxe, Nina Hartung, Hugh Hochberg, Brian Lewis, David Maister, Robert Mattox and Peter PivenKrieger Publishing, £34This book is a great analysis of how consultants, and specifically design firms, can use marketing and ...