The campaign has been funded with £100 000 from the DTI's Office of Science and Technology. Additional funding has been provided by the Co-operative Insurance Society (CIS).
Lord Sainsbury says: "The UK's continued success in science depends on young people believing that science has something exciting to offer them. We want to make the most of the potential and full range of talents of all the young people in this country."
Primary and secondary schools in Manchester, Sheffield, Bristol and Northamptonshire are already involved in the scheme.
Dr Elizabeth Rasekoala, founder and director of the African-Caribbean Network for Science and Technology adds: "The RESPECT Campaign aims to help teachers and young people develop the mental wide-angled lens to generate a multi-dimensioned view of the potential achievements of African-Caribbean people in British society in science subjects. We urge people in set careers to join us as role models."
Source
Building Sustainable Design
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