Having trouble motivating your workforce? Then how about employing a top advertising company to mastermind a publicity campaign?

Sounds a bit far-fetched? Not if you’re project is T5. Agency BMB and BAA have just won an award from Communicators in Business for their ‘History in the Making’ campaign which portrays T5 workers as heroes. Moody black and white photos accompanies by slogans such as “One day you’ll be proud to say, I built Terminal 5” appear on posters and brochures.

Low morale, eh? Why didn’t they just throw a BBQ?

Source

Construction Manager