Well done to MHS Homes for sponsoring a football team, I say ("The Big Match", 7 May, page 26). I just wish I'd thought of it first.

  Considering the amount of coverage the sponsorship of Gillingham has brought, you know what your expert can do with his recommendation that "it's almost better to be slightly understated"!

Having held any number of the marketing events he recommends and seen just how little publicity they generate in the outside world, I think it's time the housing world woke up and smelled the coffee.

Source

Housing Today

Postscript

Debs Ramsden, communications and marketing, Nottingham Community Housing Association