“If a brick is all you see, go and put the kettle on.” Thus starts CITB-Construction Skills’ first-ever TV ad. After the brick image, a series of exciting buildings flash by. It’s short, choppy and fast. Kids like that sort of thing, apparently. In market-testing, young people said it made them think. That’s just what CITB wants. It’s switching its emphasis from quantity to quality. In other words, you have to have nous to work in construction. If you haven’t seen it yet, it’s not because CITB can’t afford the slots. It’s because you don’t watch what teens do. Switch over to MTV, Kerrang, E4, T4 and ITV2.
Source
Construction Manager
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