The new analysis confirms the earlier prediction with studies of the largest 271 companies revealing almost a third of the industry could lose 13.8% of sales on average this year. More than half of these companies are said to have seen profits fall in 2001, with almost 27% of loss makers. Despite these factors, very few companies reduced staff and only 52% made attempts to reduce their asset base.
Nevertheless, 53 companies had a share of the 14.0% growth last year. Some 13 companies individually increased sales by a minimum of 30.3%.
The seven highest achievers make up part of the largest 50 companies in the alarms industry. They include Orbis Property Protection, Response Electronics, Reliance High Tech, Wright Security, Kingfisher Security, Crimecure Security Systems and Trade Security Systems.
Companies will experience more competitive pressure as they struggle to secure market share, says Plimsoll. David Pattison, senior analyst, said: "Every director must factor in competitive behaviour into their own company thinking."
Plimsoll's new analysis aims to reveal easy to spot trends in performance over the last four years to decision makers. The 311-page publication costs £305. Plimsoll is offering a 5% discount to readers and free next day delivery. Call 01642 626400 or visit www.plimsoll.co.uk.
* MSI has published a report on the Major European Markets For Intruder Alarms with independent analysis of statistics and forecasts of the sector until 2006. The report looks at market size and trends, factors affecting demand, levels of crime, critical success factors and a look at the industry structure.
The 63-page report includes tables and diagrams and costs £295. Copies can be ordered from MSI on 0845 345 6811 or by e-mailing enquiries@msi-marketingresearch.co.uk.
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