Architect's overseas business to be renamed Alsop Sparch
The architecture practice Archial Group is rebranding its international business as part of its strategy to increase revenues abroad.
Sparch, the group’s overseas arm which has been operating in Asia since 2000, will now be known as Alsop Sparch.
The move means the international business will be integrated further under the Archial umbrella.
The plan is to expand into new global markets to grow international revenue streams.
The new business will incorporate the Alsop Architects studio based in London and Sparch’s network of studios in Beijing, Kuala Lumpur, Singapore, Shanghai and Abu Dhabi.
Chris Littlemore, chief executive of Archial Group plc said, “The new Alsop Sparch brand will help harness the international growth potential of Archial’s two signature practices, and complement our strength in commercial architecture”