London-based practice in discussions with developers and TfL

A London-based design practice has proposed an overhaul of “Silicon Roundabout” in East London.

The plans include the construction of a ten-storey mixed-use building with a digital skin in the centre of the roundabout, which would display advertising and other graphic displays.

Architecture practice 00:/ (Zero zero) said it was in discussions with developers, investors, local tech companies and Transport for London about taking the plans forward.

The government has implemented a series of measures to attract high-tech firms to the area, which it has dubbed “Tech City”. The area was given a boost last week after Google signed a 10-year lease on a building in the area, where it plans to set up a ‘start-up centre’.

Alastair Parvin of 00:/ said: “Silicon Roundabout stands out as a remarkable success story, with a number of successful British technology companies emerging in one small area, and myriad new start-ups seeking to establish themselves in the area.

“Yet the roundabout which gave its name to this phenomenon remains, by contrast, unloved and fallow but for a small number of popular shops which inhabit the concrete underpass.”

He added: “We’re told the advertising space on the roundabout is some of the most expensive in Britain. Rather than resist that, we saw an opportunity.”