The housebuilder will be fine-tuning the design of the homes over the summer and has brought together a focus group of external experts to contribute to the process.
They include Professor Saffa Riffat of Nottingham University's school of the built environment and Sue Micklewright, a consumer scientist.
The company is also offering manufacturers the chance to use the house as a testbed for materials and equipment.
Sites have been identified for the four-bedroom houses at Elvetham Heath in Hampshire and Lodge Moor in Sheffield.
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