Five-storey scheme in Fitzrovia

A mixed-use scheme by developer HGG in London’s Fitzrovia has been clad in misshapen Staffordshire blue clay bricks.

The five-storey development, called the Interlock building on Riding House Street, has been designed by architect Bureau de Change and includes three new apartments, a street-level café and a gallery beneath.

The architect said the brick had been selected as a contrast to the area’s existing brickwork and the marl clay set in moulds and fired in oxidation to create the matt blue finish by brick maker Forterra. Putting the bricks into place took façade contractor Irvine Whitlock three months to complete.

Others to work on the scheme included main contractor Phillip Banks.