Longbridge town centre project worth £70m gets go-ahead

Birmingham council has approved plans for a new £70m town centre at Longbridge.

The Longbridge town centre development is a Holder Mathias-designed project that will be delivered as part of a £1bn regeneration scheme.

Delivered over three phases, the town centre development will include an 85,000ft² Sainsbury’s store, two acre urban park, a 75 bed hotel, 25,000ft² of offices and a further 80,000ft² of retail space and restaurants.

The £66m Bournville college, which is situated within the town centre site, is near completion and will welcome its first students in September.

Steve Hill, project partner at Holder Mathias, said: “We are delighted that the proposals for the first phase of the new town centre at Longbridge have received planning permission – a good news story for the region with national significance. 

“The creation of a diverse range of retail, leisure, office and residential space with quality public realm and public open space will continue the regeneration of Longbridge, and the restoration of the area as a thriving innovative community with a positive future.”