Rosier said he expected the average price to reach £170,000 next year. He added: "At the moment, we're building in areas with higher demand, which leads to higher prices." He said Prowting had 5025 plots with planning permission, 3.3 years' supply at current production levels. The group also has another 12,000 plots in its strategic landbank.
Rosier said he had taken advantage of a slight dip in prices last year to buy more land at an average price of of £36,000 a plot. This had led to an increase in company debt, which now stood at £38.7m.
At the moment, we’re building in areas with higher demand, which leads to higher prices
Steve Rosier, managing director