Ground could hold up to 19,500 fans under proposals
WSP has been hired to lead the feasibility study for the masterplan of the Embankment area of Peterborough.
The work is planned to transform a 90-acre city centre area and will include a new campus for Anglia Ruskin University, along with a proposed new stadium for League One side Peterborough United.
The consultant was appointed through a council framework.
The campus is designed to cater for up to 12,500 students by 2030, while the new stadium proposed to have a capacity of 19,500 and be capable of holding up to 200 events a year.
WSP is working alongside Cambridge practice MCW Architects for the campus and London-based stadia and events specialist Trivandi on the new stadium for the football club, who are nicknamed The Posh.
The club currently play their home games at London Road Stadium, built in 1913, and which is now known as Weston Homes Stadium as part of a sponsorship deal with the housebuilder.