With an economic slowdown now a possibility, EC&M looks at how marketing can help your company to maintain momentum.
- Marketing is a strong antidote to any economic slowdown
- Marketing concerns the relationship between a company and its customers and covers many activities
- There is a wide range of marketing options to choose from, with different levels of costs
- A local campaign using a marketing company could give leads worth several times the initial outlay
- Creating a web site can be profitable – the Internet can be used as a powerful selling tool
- Once started it is important to keep the momentum of a marketing campaign going
Source
Electrical and Mechanical Contractor
Postscript
Fergus Ross is business development director at marketing agency Tarantula Responsive Communications.
