Springtime in Rome was the promise and that promise was delivered for the 45 people who spent 4 days during late March enjoying the sights, culture and fabulous cuisine of 'The Eternal City' as a result of The SGG Planitherm Challenge.
Last year Saint-Gobain Glass UK launched The SGG Planitherm Challenge as a new initiative designed to incentivise purchasers of the SGG Planitherm family of products - the best selling low-E glass in Europe. Thirty-four companies were selected to take part and given the challenge of achieving set targets for purchases of these low-E products. Several companies were successful.

'The SGG Planitherm challenge is a very good concept and one worthy of participation.' Said Paul Newcombe, Group Commercial Director of Abbseal. 'It provided a good opportunity to meet SGG personnel and other people in our industry in a more informal way. Business was discussed but in a low-key manner and it was appreciated that there were no formal presentations to attend.'

Apart from a welcome drinks reception and a dinner event, guests were free to make the most of their holiday time in Rome, with guidance on sightseeing activities being provided by the travel and incentive management company employed by SGG UK to make sure that the event ran smoothly. So, whilst poor weather hit the UK, the travellers were able to enjoy lunches and evening meals in the open air and enjoy the atmosphere at the Trevi Fountain, the Spanish Steps, the Coliseum, the Pantheon and St Peter's.

Graham Southall, Managing Director of Bromsgrove Glass and Windows said of the event, 'At times, it is essential to mix business with pleasure. It gives the opportunity for customers and suppliers to share their thoughts and friendship, an ingredient so often missing from the rapid commercial world in which we work..'

This Saint-Gobain Glass event comes only weeks before the official opening of the £15m magnetron coater being commissioned at the float plant in Eggborough, North Yorkshire. This coater will be used exclusively for production of the SGG Planitherm family of low-E glass, as a result of the rapidly growing UK demand for this advanced performance soft coat glass.