Snooker champion Steve Davis OBE is to be the new face of Network VEKA. The signing of the sporting legend and TV celebrity was announced at the organisation's AGM where delegates were told his image of sincerity and dependability was ideal for the Network's brand values and its motto, ‘Reliable in the Extreme.'

Davis will be featured in advertising and marketing material, endorsing the organisation's commitment to strict discipline and policing of its standards among members.

Projects under discussion include TV and national media for the organisation as a whole, a series of regional and local advertising matrices for use by members, striking showroom POS and a number of marketing initiatives such as direct mail.

Television coverage Davis, who is six-times Snooker World Champion, will also wear the Network Veka logo on his waistcoat in televised tournaments during the three years of the contract.

A record AGM crowd of over 200 members and guests, meeting at the National Motorcycle Museum on the eve of Glassex, heard Davis praise the organisation's principles.

‘You have something of great value in Network Veka,' he told them. ‘It's a very powerful message for homeowners and I am delighted to have been chosen to help you to spread that message.'

Network Veka Managing Director John Ogilvie replied: ‘What better choice could we have made to personify the brand values that have put Network Veka where it is today?

‘This relationship is not only a fantastic platform for our future advertising and marketing but it is also one which can be used by even the smallest member company. That is something which would be out of reach of all but the biggest operators if it were not for the collective power of Network Veka.'

Source

Glass Age