The perils of bad punning

By Mark BEntley Mark BEntley 2005-03-08T00:00:00

Truly successful PR campaigns are marked by one thing: a smart, sassy slogan that succinctly captures all that’s great about the ‘product’. It’s gotta be punchy, pithy, perfectly pitched: think ‘Kill your speed, not a child’ (Road Safety), ‘Go to work on an egg’ (Egg Marketing Board) or ‘It is. ...

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