Ultraframe MD Denies Market Leader Position Is Under Threat

‘Recent claims about their growing success and assault on market leadership just don’t add up’, said Vanda Murray, the new Managing Director of Ultraframe at the launch of Uzone Elevation at the Imagination Gallery in London. ‘It is frustrating at times to see unlisted companies making wild claims when everything that we say has to abide by Stock Exchange rules.’

She added: ‘While Ultraframe has experienced a stabilising of market share in their core conservatory product sector – the market has shifted growth patterns toward a younger budget conscious conservatory buyer who is looking for a practical solution of additional space. Ultraframe has responded to this trend by launching Uzone, a range of budget conservatory roofs that offer enhanced styling, better thermal performance and ease of installation far beyond anything offered by their competitors. Uzone is Ultraframe’s response to new market conditions and over the past six months Uzone has seen a month on month increase in sales volumes.

Two other innovative products – Uzone Elevation and Litespace – are members of this new family has been specifically designed for the changing market demographics and purchasing patters of the budget segment.

‘Ultraframe is able to benefit from its market leadership position by further investment in new product development, incorporating our values of total quality, innovation and service. As technological market leaders, the company will continue to deliver products to new industry standards and with new functionality, to meet the growing aspirations of the consumer in both budget and premium segments.’

As we go to press, Ultraframe has announced that it intends to streamline its UK business, with the result of some job losses. This is part of a wider Operational Review as Ultraframe reshapes and restructures its organisation to focus on meeting the needs of its customers. More next month.