Penson, 38, is founder and CEO of PENSON Group, PENSON Architects & PENSON Structures

What has been the hardest challenge you have faced to get to where you are now?

Convincing people to run with a new brand that you have created from scratch has been the hardest challenge. To be noticed, our designs both commercially & creatively have to be twice as good as the competition. Now that PENSON Group is thriving, it’s an immensely satisfying challenge.

Where do you see yourself in 10 years time?

Probably working harder than ever with more sailing.

Where do you see the construction industry going in the next year, three years and decade?

One year: We have a strong order book however I feel that for the industry generally it’s going be a very tough year ahead.
Three years: With a leap in growth I can see a new leap in the development of sustainability techno’s.
Ten years: I’m already dreaming about large “Carbon Fibre” structures.

What has been your career high point so far?

Winning a project abroad at $1.5billion. I literally punched the air and to be honest, I haven’t really stopped punching it since.

And the low point?

Investing time in a pointless pitch which behind the scenes, had already been awarded to another studio. The less money we waste for each other, the more profitable our industry is as a whole. Something to consider day by day in my book.

Who is your hero?

The ocean. It’s the only living thing that gives me complete freedom whilst sometimes scaring me crazy. Some of the best moments of my life have been on the ocean with close pals & family.

If you could take one thing with you to a desert island, what would it be?

That’s simple. My custom Patrick Eggle Kanuga 12 Acoustic guitar with a large amp.