The ECA has launched an advertising campaign aimed at promoting to key specifiers and clients the benefits of using ECA members.
The campaign focuses on the high level of competence guaranteed when using an ECA member. It involves a series of adverts to be run in key industry titles during 2002 and 2003. The adverts will encourage specifiers and clients to contact the ECA for a cd-rom listing its members.

Director David Pollock, says: "The advertisements have been created to encourage a dialogue. We are confident that this direct approach will complement our marketing activities and underline the forward-thinking that is the hallmark of the ECA."