If the industry believes that sustainable building is going into hibernation, it is time for a wake-up call.

Each year, about £1.5bn is lost on unused construction materials – and that’s before the ever-increasing cost of waste disposal.

In times of economic hardship no other sector would turn its back on the opportunity for business efficiency, so why should the UK construction industry?

With more than 100 representatives from across industry, sector bodies and government attending the launch of our voluntary Halving Waste to Landfill agreement, I’d challenge anyone to say the sustainability agenda is powering down.

When we begin the slow climb out of the recession, it is firms that embrace the savings of sustainable business that will fare best.

Mike Watson, head of construction, Wrap