It's high time construction pushed itself forward in the way other, more "sexy", industries do.
No wonder young people do not wish to enter our industry – we do not promote ourselves in a positive way. We need to create some stars – individuals who the media follow and who become household names. Only then will the industry really be seen in equal terms with the music, arts and so on.

So what do you think? Who can we promote to superstar status, and who would have the personality to carry it off? Over to you – start the ball rolling!