Let’s cut through the noise over tariffs and respond with strategy rather than stress

Andrew Reynolds - 03a (1)

Trade tensions are nothing new, but the recent wave of tariff anxiety has dominated headlines, boardrooms, and supply chain meetings with a familiar tone: fear. But is this anxiety truly warranted – or are we letting noise cloud our judgement?

The global trade landscape has undeniably shifted. As the World Economic Forum (WEF) commented last year, “In a more fractious and divided world, countries are increasingly making trade decisions based on global politics rather than just economic benefits”. Some disruption was expected, but the scale of the recent trade tariffs was not.

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