This managing director is known to check his email at the weekend and will challenge you to a mobile version of Scrabble any day

What is your worst digital habit?

Checking my Blackberry on Sundays

iPhone/Blackberry/Android. Which side are you on?

iPad, it includes the best iPhone features, but in a more user-friendly format.

Are you into social networking? (Linkedin, Twitter, Facebook etc)

I use Linkedin and Facebook regularly and I have a twitter account but rarely use it as with my blog.

What is your favourite app?

My favourite app is Words with Friends, a free scrabble type game.

What is your preferred means of communication? (eg. Email, phone, face to face, text etc)

Face to face is still the most effective means of communicating, and I don’t expect that to change. That’s why MIPIM is such an effective business tool.

What did you last buy online?

Flowers for Valentine’s Day

PC or Mac?


Guilty pleasures: Most played tunes from iTunes/Spotify?

Everybody knows (Leonard Cohen), In my Life (Beatles), Sacrifice (Elton John), Sailing (Rod Stewart)

Peter Rhodes is managing director at Reed Midem UK