I agree with Richard Steer (27 July, page 30) that the art of communicating effectively with potential recruits is of prime importance for the modern construction industry. Our industry is battling outdated and ill-informed ideas of what it means to work in construction.

At ConstructionSkills, we’ve used social networking websites such as MySpace, interactive online games and text messaging on exam results days to put construction at the front of young people’s minds when considering their options.

As Richard points out, we all need to work harder to engage this audience in a busier and more competitive marketing environment and we’re keeping pace with the challenge.

Nicola Thompson, ConstructionSkills