Electrical and lighting equipment supplier GET is looking ahead with major investments in a new headquarters in Potters Bar, a manufacturing facility in China and a new brand image and logo.
The company has pumped £5.5 million into its freehold property in Potters Bar, a similar amount into its joint venture in China and come up with a new logo based around the theme of Positive Solutions. GET will now be made up of three distinct product groupings linked by a common logo: GET Light, GET Air and GET Connect.

“The perception of GET is one of a distributor,” said chief executive Lance Joseph, explaining the reasons behind the rebranding. “We believe we are an innovator. We are the industry’s best kept secret.”

The company has come a long way since its early days as a cable supplier. It has long since branched out into wiring accessories, ventilation and, more recently, lighting.

Turnover at year end August 2003 stood at £73 million. This has grown from £43 million in 1999. “We are taking market share through quality, availability and price positioning,” said Gerry Barnett, group commercial director. GET expects further growth from the specification market.