Advertisements These represent the image of your organisation. Give the key information honestly and clearly. Help applicants find the information they are looking for and give them every available option to apply for the job: include your fax number, your email and your postal address.
Method A professional-looking card placed in the local corner shop for, say, a cleaner can serve to reinforce your credentials as a local employer. A newspaper ad is ideal if you know a pool of candidates exists. The internet has been shown to be the most attractive option for graduates. And for positions requiring rare skills, specialist agencies are very helpful.
Simplicity Apart from formal interviews, most people's biggest hate is the application form, particularly for candidates from the private sector. Ask yourself if you really need it and be flexible. Is it an unnecessary barrier? You may be putting off the person you want by using an unnecessarily daunting form.
Timing Applicants are unlikely to be applying for just one job. They lose enthusiasm or take up an offer from someone else if they are left in limbo. It's essential to give a slick and professional response that bears in mind the needs and requirements of both parties.
Understand the candidate Resist the temptation to use a "standard" in advertising vacancies. Use a degree of thought and flexibility to focus on the target audience and what will make the post attractive to them. For example, older people may be more focused on pension contributions and security, while younger people may be more concerned about long-term personal development.
Source
Housing Today
Postscript
Peter Jeffery is director of human resources at Anglia Housing Group
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