The deadline for organisations to be compliant with the Disability Discrimination Act (DDA) is upon us – the final rights of access will come into force in October 2004.

RNID, the largest charity representing the nine million deaf and hard of hearing people in the UK, is helping businesses ‘take reasonable steps’ stipulated by the DDA by drawing up 13 cost-efficient criteria which can easily be implemented.

Organisations meeting these criteria could be awarded an RNID Louder than Words kitemark. This logo will brand the organisation deaf friendly and highlight to one in seven of the public with a degree of hearing loss that they can confidently do business with you.

For further information call 0207 296 8060 (voice and textphone) or e-mail training.services@rnid.org.uk