David Tonkin tells firms there are many ways to promote their Olympic work other than using the media

government construction summit

There are “many ways” of promoting your involvement in building London 2012 venues other than media promotion, Atkins’ UK chief executive David Tonkin has said.

Tonkin tackled the “thorny” issue of the Olympics’ marketing restrictions on firms involved in delivering the project during a panel debate on London 2012 at the Government Construction Summit.

Atkins is the only construction firm able to promote its involvement in London 2012 as it paid up to be an official partner of the Games.

Tonkin said: “There are many different ways [to promote your involvement] without broadcast, such as one to one with clients.

“In an open competition we won the right [to partner London 2012] and it’s been very helpful.”

But Nick Baird, head of UK Trade and Investment, told the conference his organisation was working with Olympic authorities to try to “get to a better place” with regard to the marketing rules.

He said UKTI was looking to create a London 2012 ‘suppliers directory’ to help firms promote their involvement at home and abroad.

He encouraged any firms interested in the initiative to get in touch with UKTI.

Baird added that London 2012 was a “fantastic selling point” for the UK construction industry.

Tonkin said London 2012 should give the UK construction industry “the confidence” that it could deliver major infrastructure projects successfully.