Consultant Atkins has submitted a planning application for a mixed-use development and casino for Southend-on-Sea in Essex.
The £70m scheme is the first step in a redevelopment strategy for the seafront area around Southend Pier. The proposals also include a 100-room hotel, more than 120 residential units and entertainment facilities.
The plans have been developed in partnership with Dedman Planning and Regeneration. The site is at the eastern end of Southend’s “Golden Mile” at the mouth of the Thames Estuary.
Charlie Kelly, Atkins’ project director, said that the scheme would challenge the local area to achieve further growth. He said: “We have designed a building that does not pretend to fit seamlessly into its surroundings. Rather, our aim is to aspire to what the site and its environment could look like following a sustained period of regeneration.”
Kelly added: “This scheme will play a pivotal role in the regeneration of Southend and the local area. When completed it will kickstart the re-emergence of the town as a top leisure and holiday destination.”
John Pennington, director of Dedman Planning and Regeneration, said the project would rejuvenate the local area if it received approval from Southend council.
He said: “The project is realistic and achievable and will bring great benefits in terms of regeneration.”