In the world of architecture, inflatable structures are modern and cool. And mock half-timber structures are as naff as you can get.
So why has a combination of the two suddenly appeared at the architects' holy of holies at 66 Portland Place? The answer is that this is a commissioned installation by FAT (Fashion Architecture Taste), which describe itself as "a company that makes architecture and art (and all kinds of things in between)". The installation fits all three categories perfectly, creating "ambiguities of form and formlessness, or narrative and abstraction and of object and experience".
Postscript
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