Star architect Ken Shuttleworth has been snubbed by his own home town after his firm failed to win a key masterplanning project in Birmingham.
Make was one of four practices shortlisted to masterplan an 11-acre chunk of the huge Birmingham Eastside scheme.
The competition was won by Oxford-based LDA Design, which also saw off schemes from Urban Initiatives and Lovejoy.
The competition was run by regional development agency Advantage West Midlands, which is interested in regenerating the rundown Eastside Area.
LDA will be asked to come up with a vision for a sustainable technology park in the area, which will act as an economic driver for the city as a whole. The plan will also explore links with educational centres such as Aston University and the University of Central England.
LDA director Neil Mattinson said the firm was delighted to have won the commission, and would work with engineer Arup, QS Bucknall Austin, and local architect SMC Corstorphine & Wright on designs.