Industry launches £1 million campaign to attract more female recruits.

ConstructionSkills has begun a 12-month campaign to recruit more women and those from black and ethnic minority groups into the industry, after research from the Equal Opportunities Commission found that while one in eight girls aspired to work in construction, only one in 100 construction workers is female.

“The construction industry is missing out on much-needed talent due to an out-dated image that’s a real ‘turn-off’ for women and those from ethnic minorities,” said Nicola Thompson, director of communications at CITB-ConstructionSkills.

The “Positive Image” campaign focuses on the best of British construction design, from the Gateshead Bridge to the Millennium Stadium. It will offer 60 students a year up to £9,000 to help fund their studies, as well as providing on-site experience.