Legacy company looks for sponsors for main olympic venues

The organisation in charge of the regeneration of the Olympic park after the Games is to sell naming rights to the major Olympic venue in order to generate funds.

The Olympic Park Legacy Company said it had started a formal process to appoint sponsors for the main stadium, the aquatics centre and the multi-use arena.

Parties have until 2 March 2012 to register their interest, before being invited to submit a proposal. The OPLC wants to have sponsors appointed by May this year.

After the Olympics, the main stadium will host the 2017 World Athletics Championships, while the aquatics centre and the multi-use arena are expected to serve over a million visitors a year.

Andrew Altman, chief executive of the OPLC, said: “We are looking for sponsors who share our vision to create an inclusive park that promotes healthy living and offers sporting, training and employment opportunities to our local communities. Billions of people will see these venues during the Games, and millions more will visit every year. This is a rare opportunity.”

Last week, the OPLC announced that it had received 16 registrations from parties interested in bidding to use the Olympic Stadium after the games. They now have until 23 March to submit their full bids.

Last month, the OPLC appointed Greenwich Leisure Ltd as operator for the aquatics centre and the multi-use arena.