Check your salary against the national average, compare bonuses with previous years and discover the market sentiment

 

Salaries are presented as a regional averageYorkshire & North-
East
North-westMidlands
(including East Anglia)
South-
east (including London)
South-westAverage
annual
bonus
(shown
as a % of salary)
Salary average% of respondees
Managing Director£125,000£122,000£133,000£158,000£130,00064%£133,00013%
Finance Director£72,000£76,000£77,000£87,000£78,00036%£78,0008%
Development Director£75,000£74,000£83,000£95,000£81,00038%£81,00012%
Land and Planning Director£67,000£68,000£77,000£85,000£73,00044%£73,00014%
Technical Director£69,000£72,000
£70,000£88,000£74,00035%£74,00012%
Design Director£64,000£63,000£69,000£82,000£63,00030%£68,0008%
Commercial Director£68,000£67,000£74,000£84,000£70,00035%£73,00011%
Construction / Build Director£67,000£68,000£78,000£87,000£72,00033%£74,0009%
Sales & Marketing Director£64,000£67,000£74,000£85,000£78,00042%£74,00013%
         

 

Methodology

The survey was undertaken by PSD Group, who specialise in senior level search and selection across the residential & property sector.

There were two elements to the research: an attitudinal survey that targeted approximately 5,000 individuals at senior management level across the house building sector and data from placements made by PSD over this period.

For further information on the survey please contact Elliot Course, Principal Consultant at PSD Group on 0161 234 0300.

Basic salaries: National averages

Discipline2010 average2011 average2012 average
Managing Director£134,000£134,000£133,000
Finance Director£77,000£78,000£78,000
Development Director£80,000£80,000£81,000
Land & Planning Director£72,000£73,000£73,000
Technical Director£75,000£74,000£74,000
Design Director£69,000£68,000£68,000
Commercial Director£72,000£73,000£73,000
Construction / Build Director£73,000£73,000£74,000
Sales & Marketing Director£72,000£72,000£74,000

 

Annual Bonus Achieved (as shown as a % of salary):

Discipline201020112012
Managing Director57%62%64%
Finance Director33%37%36%
Development Director33%35%38%
Land & Planning Director38%42%44%
Technical Director31%35%35%
Design Director27%30%30%
Commercial Director33%34%35%
Construction / Build Director28%30%33%
Sales & Marketing Director35%37%42%

 

What is your bonus based on ?

(Answers to this question were presented in multiple choice)

‘Performance’ indicator201020112012
Individual41%44%40%
Team19%18%16%
Regional29%26%26%
Company43%40%46%
Discretionary31%43%49%

 

What type of organisation do you work for?

Type of organisation201020112012
Plc21%29%28%
Privately owned27%38%36%
HA / RP’S11%6%5%
Other (Please see below)41%27%31%

 

‘Other’ responses can be separated into the following categories:

‘Other’ categories201020112012
Unemployed28%7%5%
Self employed44%51%58%
Working outside of the residential industry20%40%37%
In eduation8%2%0%

 

Length of service of those who responded?

 20112012
Under 1 year35%5%
1 - 2 years17%0%
2 - 3 years12%24%
3 - 4 years20%10%
5 years or more16%61%

 

Land acquisition - has there been an uplift in the amount of land your company has acquired during the last 12 months?

 20112012
Increase71%61.5%
Decrease5%7.7%
Same as 201130.8% 
Previous survey (eg same as 2010) 24%

Developments - Over the last 12 months, has there been an increase in the number of developments projects your company has produced?

 20112012
Increase53%57.7%
Decrease15%15.4%
Same as 2011 26.9%
Previous survey (eg same as 2010)32% 

 

By what approximate percentage has your region / business increased or decreased by in the past 12 months in the following categories? :

2012

 -50%-40%-30%-20%-10%0%+10%+20%+30%+40%+50
Headcount0%0%4%4%4%52%20%4%4%4%4%
Unit production%0%0%8%8%24%28%8%4%4%16%
Turnover0%0%4%4%8%23%27%11%11%4%8%

 

2011

 -50%-40%-30%-20%-10%0%+10%+20%+30%+40%+50%
Headcount0%3%3%8%15%28%28%7%3%2%3%
Unit production3%0%5%10%9%25%22%17%5%1%3%
Turnover3%2%0%9%10%28%24%12%5%2%5%

 

What % growth do you anticipate in your business in the following half years?

2012

 0%10%20%30%40%50% plus
H1 201350%35%4%12%0%0%
H2 201335%46%8%4%8%0%
H1 201423%46%23%0%4%4%
H2 201416%44%28%4%4%4%

 

2011

 0%10%20%30%40%50% plus
H1 201249%30%11%8%2%0%
H2 201231%39%20%5%5%0%
H1 201313%40%31%11%5%0%
H2 201310%35%32%12%9%2%

 

How has your employees remuneration packages been affected in comparison to 2011?

2012

 IncreaseDecreaseNo difference
Basic salary54%4%42%
Bonus36%12%52%
Benefits8%4%88%

 

On a scale from 1 to 10, what level of confidence in the general residential market would you say you had presently?

2012

1 (cautious)2345678910 (confident)
3%3%5%18%24%26%16%0%3%2%

 

2011

1 (cautious)2345678910 (confident)
4%10%8%20%21%17%15%2%2%1%

 

2010

1 (cautious)2345678910 (confident)
5%7%12%20%19%18%13%5%1%0%

 

When asked about the perceived future gaps in experience and skills within their organisations, the results were as follows:

(questions were presented as multiple choice):

Discipline2010 response2011 response2012 response
Technical25%26%24%
Commercial15%14%12%
Land & planning19%22%24%
Sales & marketing9%7%20%
Specialist (ie environmental)2%5%12%
Building / construction10%14%8%
Managing directors1%1%4%
Finance6%2%12%
No gap13%9%44%

 

Do you feel you are working longer hours in comparison with 2011?

 2011 results2012
Yes47%32%
No53%68%

Do you feel as though you have an acceptable work / life balance?

 2011 results2012
Yes72%75%
No28%25%

 

MARKET SENTIMENT

Have the recent government incentives for purchasers had a positive influence on your region / business?

AnswerResponse percent
Yes37.5%
Some responses: 
 Additional Reservations as a direct result
 However not a substantial difference regarding New Buy
 Mortgages showing signs off freeing up
  
No28.6%
Some responses: 
 I think there has been little to no difference as the issue is more closely related to confidence in the market place and availability of preferable interest rates
 Not applicable to medium sized house builders
 Large housebuilders only benefit. Incentives are too expensive for SMEs to implement and therefore benefit from
 They are completely irrelevant to small developers
  
No difference37.5%
Some responses: 
 Too little to solve a major issue and not available widely

Has the localism agenda changed the way you operate?

Yes32.1%
Some responses 
 More focus on community consultation (related to planning applications)
 The planning system has stalled at a local level (Negative)
 We have active dialogue with locals but potentially more NIMBYS now
  
No50%
Some responses 
 We always had a localism approach and this just formalised it
 Because the localism agenda was taken by local politicians to enable them to opposed development
 Too early to tell
  
No difference17.9%
 Hard to see much effect, positive or negative, we were already engaging with neighbourhoods

 

Has the current governmental pro-development agenda given you more confidence to invest further?

Yes28.6%
Some responses 
 Anything positive helps!
 Re-negotiation of planning
  
No35.7%
Some responses 
 Biggest issue is government is making pro development policies, but in terms of planning it doesn’t seem to working its way down to local level
  
No difference35.7%
Some responses 
 When you are looking at speculative sites there are inevitably a host of other issues that you face
 We are investing anyway and the pro-development approach has not yet filtered down to local government where it matters most
 Too early to tell the impact